Mar 27 2009
InfoToday – Northern Light Boosts Search Insight With Launch of MI Analyst 3.0
Great review of MI Analyst from Paula Hane at InfoToday – Northern Light Boosts Search Insight With Launch of MI Analyst 3.0.
Here is a snippet from the market research analysts she quotes:
“Susan Aldrich, an analyst with the Patricia Seybold Group, likes the new functionality in MI Analyst 3.0. “The new support for scenarios, with automated analysis of business strategies, really succeeds in reducing the time to insight-which is NL’s marketing message for this release.” As for Northern Light’s direction, she says, “NL is right on the target: Customers need the type of analysis that NL is providing in order to be effective. Actually, anyone who searches for information needs this type of analysis, in various different contexts, but for now, they’ll only get it using NL’s MI Analyst.”
Brad Bortner, an analyst with Forrester Research, says he’s been impressed with Northern Light for several years. He says the seamless integration of syndicated research and internal research the company offers to large enterprises is compelling: “As my kids would say, it’s way cool.” He even thinks the company should consider packaging the technology separately and selling it to online community vendors. MI Analyst offers quite a sophisticated new level of qualitative data extraction-some of the examples around medical research were really impressive, he says.”
