Northern Light News & Views

Northern Light announced SinglePoint Connects on May 20th, during the Enterprise Search Summit in NYC.  SinglePoint Connects includes user collaboration and “social computing” capabilities that make it easier to find, annotate and share market intelligence documents and organizational knowledge in the context of a SinglePoint Market Research Portal.

SinglePoint Connects enables users to gauge the popularity of documents and search terms; identify internal experts on particular research topics; and identify potential collaborators and reports likely to be relevant to a specific research project. In addition, SinglePoint Connects offers social computing features including bookmarking reports with user defined tags which other users can then search on and review and wikis with links to relevant reports.  Because Connects is part of the SinglePoint portal environment, the collaboration features are restricted to the authorized users of the corporate portal and all document access rights are strictly enforced.

Read the full press release: http://www.northernlight.com/press/20080520.html

Executive summary from Forrester.com:

Ensuring that high-cost market research maximizes return on investment is hard to do. A simple way to start tracking ROI is to make certain that key stakeholders at least read the research or, even better, act on it — for example, a sales manager using competitive market research on a sales call. Today, market research distribution techniques to maximize research readership run the gamut from emailing reports to sophisticated, personalized portals that handle the complex licensing, content management, and security of multiple sources of market research. At the head of the class is Hewlett-Packard’s (HP’s) MarketVision. MarketVision’s far-reaching data, ease of use, and facilitation of content sharing have made it popular, with 90,000 employees logging on since 2001, eliciting use in key areas like engineering, sales, and marketing. HP is pushing the envelope, using Web services not only to have market research available on the portal but also to incorporate market research into key business processes.

Read the full report at: http://www.forrester.com/Research/Document/Excerpt/0,7211,45758,00.html
(A Forrester account is required to access the full report.)

For more information on SinglePoint download the HP Case Study or our Customer Voice White Paper.