Feb 25 2008
Northern Light Launches MI Analyst 2.0
We announced the launched of the second major release of MI Analyst™ today. MI Analyst is an automated “meaning extraction” application designed specifically for market intelligence, market research and product research. MI Analyst reads available news articles as well as all the market intelligence and research reports that a company creates or licenses from third-party sources. The application tells the researcher what is in the documents that are returned by a search query, suggestingwhat business issues they address, and then directs the researcher to the documents that are most interesting based on their meaning rather than on their statistically-derived search relevance.
In addition, MI Analyst can discern the tone of content – for example, assessing which market research reports and research analysts reflect a positive sentiment and which ones demonstrate a negative sentiment about a company and its competitors. Such sentiment scoring can be particularly useful in an analyst relations setting where marketing personnel need to monitor and influence analyst coverage. Using entity extraction, MI Analyst also calls out business-critical facets of searched content:
- Companies
- Venture-Funded Companies
- IT Technologies
- IT Markets
- Job Titles
- Identified Phrases
- Research sources
- Authors
The new MI Analyst 2.0 release adds many new “facets” (categories of terms) by which the software can instantly analyze search results:
- Government Agencies
- Industries
- Business Issues
- Strategic Scenarios
MI Analyst facets are displayed on the left had side of any search result list.
Business Issues are conditions, events, trends and situations – like falling prices, shifting market share, or emerging market trends – that impact a company’s plans and decisions.
Strategic Scenarios identify the strategic outcomes, competitive interactions and plans for specific companies discussed in the research material being analyzed.
Also new in MI Analyst 2.0 is proximity searching of terms or phrases not only next to each other but next to any of the terms in any of the MI Analyst facets. For example, a strategic planner looking for acquisition candidates could specify a phrase of interest as a search query and then use the MI Analyst proximity facility to find venture-funded companies being mentioned near the query terms phrase. Or a competitive intelligence professional could look for documents that describe a competitor’s sales focus by looking for documents with the competitor’s name near the Business Issue: sales strategy.
New facets address pharmaceuticals research
With the 2.0 release, we have expanded MI Analyst beyond our roots in the IT sector to the pharmaceutical industry research. New facets for pharmaceuticals include:
- Diseases
- Drugs
- Cells
- Cell Receptors
- Proteins
- Genes
- Enzymes
- Pharmaceutical Markets
- Life Sciences Scenarios
- Human Anatomy
- Research Strategies
- Therapeutic Approaches
MI can be applied to a company’s research documents, as well as news, published syndicated research and specialty databases of particular interest to pharmaceutical research, like patents. With Life Sciences Scenarios, for example, MI Analyst can analyze huge repositories of documents (such as patents and news) letting the user know which companies are working on drugs for particular diseases, or that a particular protein is often mentioned in articles about certain cells, which in turn are related to particular diseases.
Professionals who use market intelligence and research databases in knowledge-intensive industries such as information technology, pharmaceuticals will find that MI Analyst is a highly intelligent, computerized assistant that surfaces the golden nuggets of meaning in research databases. You can go right to the gold without wasting any time on the rest.
MI Analyst is available as an added-value option for SinglePoint™ enterprise market research portals, and as an integrated capability within Analyst Direct™, Northern Light’s subscription-based market research search engine. Unlimited enterprise-wide access to MI Analyst starts at $48,000 annually.
